Using digital medium to promote their flagship ‘DET exams at home’ - which comes at a substantially lower cost (of about $50 per test) compared to other competitive international examination agencies - have helped the company. In 2022, the company saw an over 100 per cent y-o-y growth in cities such as Kochi, Nellore, Bharuch, Malappuram and Eluru, among others. Its recent report shows that English, Hindi and French topped the list of the most popular languages studied by Indians in 2022. They are also seeking to expand the scope of foreign language learning to include Korean, French, Spanish and so on. The company is now ramping up its presence in India as it is looking to add more tie-ups across international universities.
We also saw around 50-100 per cent year-over-year growth in key metros - Mumbai, Bangalore, Delhi, Chennai - where student’s preferred destinations are more diversified,” Dewar told bloncampus. “We have particularly seen a strong adoption in Hyderabad (and surrounding areas), where the demand for studying in the US is most pronounced. Currently, for Duolingo, the top 10 largest cities in the country accounts for 76 per cent of overall test volume. People took the DET from over 1,200 cities and towns in 2022, and the numbers grew nearly 80 per cent from the year ago period.
And for Duolingo, India has overtaken China recently in test numbers. India, incidentally, is the second largest source of students for higher education institutes in English speaking countries. And the number continues to grow, says Jennifer Dewar, the Senior Director of Strategic Engagement for DET.
India has emerged as one of the largest markets for Duolingo’s English (aptitude) test - DET - for international college admissions, with nearly one-third of the total test takers globally coming from the sub-continent.
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